A theory on miniature design

Hello, I want to expand the post from the TemplarVanquish site about the better dressed bad guys, a long time ago in a talk with an old friend of mine, we touched the subject, he told in that no many people likes to be the bad ones because the good one alwas wins or so we were taught, that is a problem when you have a competitive game, for is easy to be the good ones but not so much for the opposite force.

so how to get an opponent, you have some options but what I have found so far is that the most designers use beauty and power to overcome that.

For example in space hulk the bad ones have easier rules and better models
if you put attention youll find more examples like when you compare WHFB knights:

As you can see the chaos models have more detail that the Bretonnians. and that reinforce the beauty aspect for the visual aspect is key when you are in the miniature business, since is what makes or brakes a line don't you agree.

Now I would like to hear your opinions.